Introduction
Constant shoots drain budgets. Picaro’s batch-shoot method converts a single half-day into a month of multi-channel assets—without creative fatigue.
1 Pre-Production Checklist
| Item | Action |
| Mood Board | Pinterest / Milanote references, colour temp, lighting vibe |
| Shot List | Hero images (3), lifestyle (6), BTS (5), micro-b-roll (10) |
| Props & Talent | Align wardrobe to palette; prep contingency outfits. |
| Gear | 2 cameras (4K 60 fps + 1080 slomo), 1 gimbal, 2 soft-boxes, lapel mic. |
2 The 4-Hour Run-Sheet
| Time | Activity |
| 08:00–08:30 | Set-up, test shots |
| 08:30–09:15 | Hero landscapes / product stills |
| 09:15–10:15 | Lifestyle sequences (models interacting) |
| 10:15–11:15 | BTS reels: time-lapse, POV, fun bloopers |
| 11:15–12:00 | Close-ups + voiceover snippets |
3 Post-Production Content Matrix
| Channel | Deliverables |
| 6 reels, 12 stories, 10 carousels | |
| 4 behind-the-scenes posts | |
| Website | 1 hero banner, 3 blog images |
| Ads | 5 square creatives, 3 9:16 variants |
Total assets: 44 from one shoot.
4 Editing Workflow
- Dump footage into Airtable asset register.
- Label by orientation (16:9, 1:1, 9:16).
- CapCut templates for reels, Lightroom presets for stills.
- Export sizes: 1080×1920 for stories, 1350×1080 for feed.
5 ROI Snapshot
Hospitality client spent ₹45 K on a 4-hour shoot; repurposed creatives drove ₹5.6 L incremental revenue—12× ROAS.
CTA
Need a production crew that thinks calendar, not camera? Call Picaro’s Content Ops.