Introduction
15 K AED (~USD 4k) is the realistic sweet-spot for many UAE SMBs—enough to test, optimise, and still turn profit. Below is Picaro’s evidence-based split producing 3–5× blended ROAS in service and light-e-com verticals.
1 Top-Line Allocation Blueprint
| Bucket | Dirhams | % | KPI |
| Meta Ads (IG/FB) | 4,500 | 30 % | CPL ≤ 75 AED |
| Google Search & P-Max | 3,000 | 20 % | 6 %+ conv rate |
| Influencer Pods (Wave 1) | 3,000 | 20 % | 250 K reach |
| Content Production & SMM | 2,250 | 15 % | 30 posts + 6 reels |
| Digital PR (+ backlinks) | 1,500 | 10 % | DA > 40 links |
| Tooling & Dashboards | 750 | 5 % | Live MER view |
2 Meta Tactics on 4.5 K AED
- 60 % Reels for cold reach.
- 30 % Click-to-WhatsApp for BOFU.
- 10 % Advantage+ retarget.
Throttle rule: Pause ad set once Frequency > 4 in 7 days.
3 Google Spend—Why Only 20 %?
CPCs in Dubai real estate can hit 35 AED; constrain to exact + phrase and 3-mile radius. Layer call-extensions; schedule 08:00–22:00 only.
4 PR & Backlink ROI
One 1,500 AED multi-pub press release typically lands 3 links DA 45+. Traffic lifts organic by 4–6 % over eight weeks. Compounds monthly.
5 Monthly Review Cadence
- Week 1: Cut bottom 20 % creatives.
- Week 2: Rotate influencer raw content into Spark ads.
- Week 3: Re-index PR links; adjust anchor text.
- Week 4: Finance meeting—MER target = 3.0.
Conclusion & CTA
Money is finite; mis-allocation isn’t. Want this template wired into live dashboards + auto-alerts? Picaro’s GrowthOps retainer starts at—guess what—15 K AED.