Introduction
Ad accounts that “just boost posts” bleed cash. High-LTV brands run engineered funnels that choreograph every click. Below is Picaro’s 4-stage blueprint, proven on ₹38 Cr of combined ad spend.
1 Map the Customer Journey
- Trigger: Need arises (search intent spikes).
- Research: Compares options (YouTube reviews, Reddit).
- Evaluation: Visits site, asks WhatsApp queries.
- Purchase: Pays or books appointment.
- Retention: Repeat, upsell, refer.
Every ad, creative, and landing page must tag to one stage only.
2 Stage-by-Stage Build
Stage A • Awareness (TOFU)
- Channels: IG Reels, YouTube bumper, GDN banners.
- Creative: Pain-point hook in first 3 s.
- KPI: 75 % video-watch rate.
Stage B • Consideration (MOFU)
- Channels: FB carousel retargeting, Google Discovery.
- Assets: Case-study slides, social proof.
- KPI: LPC (landing-page clicks) ≤ ₹6.
Stage C • Conversion (BOFU)
- Channels: FB Lead-Gen, Google Search exact-match.
- Landing: 2-field form, 1-click WhatsApp.
- KPI: CPL target (industry-specific).
Stage D • Nurture & Loyalty
- Channels: Email drip, remarketing, MoEngage.
- Assets: FAQs, testimonial video, upsell coupons.
- KPI: 90-day LTV ÷ CAC ≥ 3.
3 Budget Allocation Formula
Awareness = 0.40 × (Avg CAC ÷ Gross Margin)
Consider = 0.25 × same factor
Conversion = 0.30 × same factor
Nurture = 0.05 (fixed)
Adjust weekly using MER (Marketing Efficiency Ratio).
4 Attribution in a Privacy-First World
- Enable UTM+gclid auto-tagging.
- Sync Meta leads to GA4 via Zapier for multi-touch credit.
- Use GA4 Data-Driven attribution for last-click bias correction.
Clients see 18 % CAC accuracy improvement after migration.
5 MarTech Stack
| Task | Tool |
| Ad Automation | Meta Advantage+ / P-Max |
| Form → CRM | Zapier |
| Nurture | MoEngage |
| Dashboards | Looker Studio |
Conclusion & CTA
Funnels fail when even one step leaks. Want Picaro to stress-test yours in 72 hours? Schedule a Funnel Fix session.