Introduction
Chaotic briefs cause blown budgets. Pre-visualisation tools align teams before cameras roll or ads launch. Here’s a no-fluff guide to the three boards that save sanity—and money—in 2025.
1 Mood Board – The Vibe Setter
What: Collage of colours, textures, references.
Use: Stakeholder alignment in <20 min.
Tools: Pinterest, Milanote.
Tips: Limit to 9 tiles max; overload dilutes clarity.
2 Storyboard – The Visual Flow
What: Frame-by-frame sketches with action + dialogue notes.
Use: Video/reel shoots, explainer animations.
Tools: Storyboarder, Canva whiteboards.
Pro Move: Include camera movement arrows (pan, tilt) so DOP preps rigs.
3 Campaign Board – The Strategy Brain
What: Kanban-style map covering objectives, audiences, channels, budgets, KPIs.
Use: Multi-platform launches and always-on performance plans.
Tools: Notion database with filtered views.
Sections:
- Goal & North-Star metric
- Audience personas
- Creative assets required
- Launch calendar
- Measurement cadence
4 Workflow—How Boards Link
Mood Board → Storyboard → Shoot → Assets → Campaign Board (distribution & spend)
Teams that bypass Mood Board redo colours later; skipping Storyboard adds 17 % extra shoot hours (Picaro post-mortem audit).
5 Case Study Snapshot
A Bengaluru cosmetics startup used all three boards. Result: 4-minute shoot delay, zero reshoots, launch 3 days early, +27 % under budget.
CTA
Want our board templates + a 30-min training video? Download free or engage Picaro’s Campaign Architects to run your next launch.