Undoubtedly, one of the most important digital marketing tactics that can drive customers to your company website is search engine optimization or SEO. Enhancing your website’s visibility in search engine results, particularly on Google, Bing, and Yahoo platforms, is the goal of search engine optimization (SEO), which includes a variety of tactics and best practices. Research indicates that SEO can yield a higher return on investment than conventional marketing strategies, like every other marketing strategy, SEO doesn’t work like magic, but it does offer formal company visibility, branding, online traffic, a high return on investment, credibility, and consumer behavior intelligence. 

The following are some ways that SEO helps drive visitors to your website: 

• Improve Search Engine Ranking – Making your website more search engine friendly requires optimizing its technical, structural, and content elements. Users are more inclined to click on your website when it appears higher in search results for pertinent terms, which increases organic traffic and will lead to higher traffic. And building high-quality backlinks from credible websites can boost your site’s credibility and visibility. 

• Access to a Wider Audience – Access to a global audience is possible through the Internet. Your market can be expanded beyond physical borders by using SEO and having a website to reach and attract potential clients from all over the world. 

Let’s consider a small business that specializes in handcrafted jewelry. Initially, this business operates out of a physical store in a small town. They decide to leverage the internet, build a website, and employ SEO strategies to access a global audience such as in Arab countries or in nearby Asian countries. 

• Keyword Targeting – SEO demands and targets specific keywords and phrases that your target audience is likely to use. Your chances of ranking well and drawing in customers who are interested in what you have to offer rise when you optimize your content for these keywords. When users search for “Best Momos” or specific product names, your website can appear in search results, leading to increased traffic and potential sales. 

• Mobile Optimization – SEO includes making your website mobile-friendly, as more people are using mobile devices to browse the internet. Users who search on smartphones and tablets can direct traffic to a website that is optimized for mobile devices. A study shows that 50.48% of web traffic comes from mobile devices, therefore your website is not optimized for mobile devices and SEO is not being done properly which leads to losing a whole chunk of potential customers. 

• Local SEO – Local search engine optimization tactics can help you show up in local search results if your company has a physical location. This can be essential for drawing customers into your business or store, which will increase footfall and that will lead to higher conversions.  For example – Imagine you run a “local coffee shop in Bangalore” By optimizing your website for local SEO, you can target keywords like “Best coffee in Bangalore” or “Coffee shops near me”. When people in your area search for these terms, your coffee shop’s website is more likely to appear in local search results. This can drive foot traffic to your physical location. 
• Regular Updates – Your traffic can be sustained and increased over time by regularly updating and maintaining the content on your website, adhering to SEO-recommended practices, and adjusting for algorithm updates.