Introduction 

Your site is your always-on sales rep—unless speed lags, schema breaks, or content goes stale. Sites we inherit with no maintenance lose 35 % of organic traffic within eight months. Below is the maintenance blueprint Picaro implements on a 30-day cycle. 

1 Technical Foundation (Monthly) 

Task	Tool	Target
Core Web Vitals audit	PageSpeed Insights	LCP <2.5 s
Broken link sweep	Screaming Frog	0 404s
Security patching	WordPress update + SSL check	No “Mixed content”

2 On-Page SEO Plane 

• Refresh H1/H2 to match latest keyword shifts (Semrush Top 10 gaps). 

• Add FAQ schema (JSON-LD) to service pages—rich-result CTR +28 %. 

• Internal-link three older blogs to every new post. 

3 Content Freshness Cadence 

Week	Action
1	Publish 1 evergreen blog (>1,000 w)
2	Swap homepage banner & CTAs
3	Update top-5 blogs’ stats & dates
4	Repurpose old post into LinkedIn doc carousel

4 Local SEO (UAE + India) 

• Geo-pages with “/dubai-marketing-agency” slug. 

• Embedded Google Map, structured address, opening hours micro-data. 

• Quarterly GMB post + 30-sec video tour. 

5 Reporting Dashboard 

Use Looker Studio to pull GA4, GSC, and Ahrefs API. North-star KPI: Organic Sessions → SQL (Sales-Qualified Lead) conversion rate. 

Conclusion & CTA 

Neglected sites leak money; optimised sites print it. Need Picaro’s Site-Care plan (tech + content + backlinks) from ₹30 K/3,000 AED per month? Let’s talk.