The Neuroscience of Narrative
fMRI studies show listener brainwaves synchronise with a compelling storyteller, boosting empathy and recall. It’s why a two-minute founder video can outsell a 20 % discount banner.
Three Story Archetypes That Convert
- Origin Quest – how you fixed your own pain.
- Customer Victory – showcase a user triumphing with your product.
- David vs Goliath – position yourself against an industry giant.
Multi-Format Storytelling for 2025
- Reels: spark discovery
- YouTube: deliver depth
- Blog case studies: snag SEO traffic
- LinkedIn carousels: earn B2B credibility
Weave them into an episodic arc so each platform continues the previous chapter.
Measuring Story ROI
Track assisted conversions—sales preceded by story content within seven days. Clients adding structured storytelling see 18–45 % lifts.
CTA
Need help scripting a narrative that sells? Picaro’s content studio is one click away.